Travel is a way of life to explore new avenues and places. It gives meaning to some, business to others while for some it's just a method of
having fun. Gods in India are notoriously fond of beautiful places that are scattered all over the country. Some places are rich with lush green valleys, prodigious
mountains, meandering rivers and lakes while some have charismatic architecture and carvings. Some places are meant for honeymoon couples like Manali, Shimla,
etc, while some portray the second heaven on earth like Kashmir.
Whatever be the reason of one's travel, but he/she has to take a certain mode of
transportation to get to the final destination i.e. bus, train, car or plane. Though travelling by air gives an advantage of reaching fast but it has disadvantage of being
very costly. Same is the case with car and train.
However, taking a bus for the purpose of travelling has many advantages. The first and the most important
one being that it doesn't burn a hole in the travelers pocket, i.e. it is not so expensive. Secondly, bus travel also offers the traveler to enjoy the scenic beauty of the
place during the journey. Therefore, to experience the heavenly and earthly realms of nature, bus travel is the best and the most economical mode of
transportation.
As the world is moving towards development, India also has left no stone unturned to join the march. The standard of living of the people over
here is on the increase and so is the high adoption of latest technologies by them. Online ticket booking is a facility that was more prevalent in booking tickets for
airways but now, it is catching fire in the bus booking business as well. More and more people are using this facility to book their bus tickets.
Bus tickets also
today are highly accessible by the way of internet. The effort of the govt. to build national and state highways and improve the condition of the roads connecting
cities and states, have paved way for boosting the road transport. As a result, a lot of people today use roads for travelling to and fro from different cities and towns.
This in turn, has largely boosted the bus transportation business.
Buses today are easily available from any city in the country to any city. Also with the up gradation
of technology and travel operators like Neeta Travels, Pavit Travels, Conti Travels being
more focused towards customization, there are hi tech buses and luxury coaches that are being offered to the passengers that cause them less
fatigue.
While analyzing Bus travel segment in India as an analyst, came across couple of sites like Neeta Travels, Diwakar Travels and learnt that they were offline travel agents and now focusing on Internet to help consumers made
me curious to research on this topic more closely.
? Simit_Kapoor
Simit_Kapoor