Get Your Front End Acquisition Strategy For International Clients
By Cindy King
Online internet businesses are often in the business of attracting and selling to new clients. The strategies for selling to first time customers are
referred to as Front End Acquisition.
What Is Front End Acquisition?Front End Acquisition refers to all of the marketing andmunication that happens before a person becomes your customer or client. It starts from the point in time when you client does not even know you until his first
purchase.
The methods that work for Front End Acquisition will not work with existing clients or Back End. And the methods used to market successfully to
your Back End will not work on your Front End Acquisition.
Identify Different Sales MethodsIn online sales the difference in the
two strategies is very distinct, and an oversimplification could be:
Front End Acquisition often relies on Landing Pages. Back End Sales will
oftene through email marketing.Why are these different sales methods used?
Because marketers need to identify the state or frame of
mind his readers are at in order to write the sales letter.
Use Your Landing Page As Part Of The Front End StrategyIn a Front End
Acquisition strategy, the Landing Page will typically:
Have a unique website address or URL Be one page long Convincing sales
copy Only lead to the order pageBut what is important to note is:
Landing pages are written for specific traffic, specific readers,
specific people and people in a specific frame of mind.
Get Your Prospect To Your Landing PageHow do visitors get to your
landing page? This is an important question. The answer to this question will help you write a better landing page Internet marketers use a variety of ways and
you can even create one landing page per source of traffic:
Google Adwords - you pay Google to send you traffic by buying keywords. This can work
well if you select the right keywords and if your offer and your sales copy are strong. Strategic alliances where other people recommend your landing page
to their email list or subscriber list. Traditional marketing methods - include your landing page url on relevant printed materials; teleconference preview
calls; fax broadcast; classified ads Article marketing - submitting articles for online publication with a link in your author bio box Press releases -
online press releases get good visibility in Google searches. An aggressive campaign can get you lots of traffic. Link building - through exchanging links
with other websites who are not your directpetitors, but who share the same target audience as you do. Paid online advertising - on other websites
your target audience goes to.You have a choice of methods that are either free or that you have to pay for. If you choose to use any of the paid
methods be sure to calculate how much money you want to pay and stick with that budget.
Calculate Your Customers Lifetime
ValueThe best way to calculate how much money you should pay for Front End Acquisition methods is to first establish the life-long value for your
average client. You need to:
Put a lifetime value in years or months. Calculate exactly how much one client represents in profit over the whole
time they are your client.It is a question of math. Find out how much profit each client brings to yourpany in his lifetime as a client. You will find it
easier to set a limit on how much you are willing to spend to acquire each and every customer.
Knowing the Lifetime Value of your customer will also give a
money value to even the slightest improvements in your online sales conversions.
Your Front End Acquisition strategy can be tweaked in each of its different
phases to help improve your results and your profits. It is important to set up both a Front End Acquisition and a Back End Sales strategy. The Front End
Strategy is visible on most websites. The Back End may only be visible once you are a customer
Back End Sales are usually easier to get than Front End
Acquisitions. When looking at the cost of acquiring new clients, most business see that it is much, much cheaper to focus on Back End Sales.
But is this
wise when you want to get more international clients?
Develop Your International BusinessA Front End strategy can be even
more valuable to a business seeking international expansion. A good Front End Strategy is the cheapest form of international business development.
As
usual, you have to market to your audience. You will need to spend more time tweaking your Front End Strategy for an international audience simply because you
don't know them as well as your domestic market.
But once you have established a strategy that works, you have just opened your business to a whole new
market. It's international business development on a shoestring budget.
So what about your international visitors?
Are you leading them through your
Front End strategy?
Are you following the statistics for your international readers so you can tweak your Front End Acquisition strategy to suit your
international markets better?
Get a free
special report that gives you the cindyking.biz/get-international-clients8 Steps To Develop Your International
Business easily from where your business is now. This valuable report is yours when you sign up for the Get International Clients free weekly newsletter, with
easy to implement tips and case studies to help you develop your international mindset and get you more international clients today. Get yours now at cindyking.biz/get-international-clients cindyking.biz/get-international-clients/
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